Ross: New road safety campaign doesn’t go flocking far enough
Jul 14, 2022, 6:35 AM

(Photo by Ben Hasty/MediaNews Group/Reading Eagle via Getty Images)
(Photo by Ben Hasty/MediaNews Group/Reading Eagle via Getty Images)
As 成人X站 Newsradio traffic reporter Chris Sullivan reported yesterday, The Seattle and Portland Transportation departments have kicked off a campaign to persuade drivers to slow down on city streets.
And they don鈥檛 want to come across as all heavy-handed and authoritarian so the motto they adopted is 鈥淪low The Flock Down鈥 as a way to get through to the expletive-obsessed millennial generation.
The new logo goes all-in on this little pun, featuring a flock of yellow birds flying past a 25-mile-per-hour speed limit sign. (Since they鈥檙e using birds, I鈥檓 surprised no one suggested 鈥淪low the Cluck Down.鈥)
Anyway, I know the idea is to educate, not punish 鈥 but I just don鈥檛 think the lighthearted approach is going to work.
It certainly doesn鈥檛 work on the freeways, where I still see drivers trying to achieve escape velocity.
If $6 gas doesn鈥檛 lighten the American foot, sanitized swear words probably won鈥檛 either.
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And if you can鈥檛 get drivers to stay below 65 how do expect to keep them below 25? Speed bumps every ten feet?
I鈥檝e told the story before 鈥 all it took for me was a $200 photo ticket for going 5 miles over in a school zone 鈥 and now when I see the words 鈥淪chool Zone鈥 I go so slow the other drivers probably wonder why I don鈥檛 just get out and push the car to the next block. But the magical part is: since everybody else聽also聽wants to avoid that fine, there is no one riding my tail. I think they鈥檙e actually grateful.
Punishment works by putting everyone on the same side.
I realize you can鈥檛 expect the city to spend money on thousands of speed cameras.
But I鈥檒l bet you could crowd-source it. I live near a school with a number of young males eager to see how fast daddy鈥檚 car can go when 3:00 rolls around. I鈥檇 go on Amazon right now and buy my own certified, police-approved speed cam if such a thing existed. Can鈥檛 find one.
But imagine 鈥 if anybody could set up a hidden speed cam that shows the driver, the license plate, and their speed, and uploads it to a city website in real-time.
Oh, the shame! And if shame doesn鈥檛 work 鈥 then after three public postings, an automatic $200 fine.
I know a lot of you are saying 鈥淒ave, what the flock?鈥 But if the goal here is zero injuries 鈥 I say no more clucking around.