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The struggle movie theaters face filling their seats has been long documented, and their attempts to stay afloat continue to get stranger and stranger.

Movie theaters have been releasing limited-edition popcorn buckets for their tentpole films over the past year, with the trend escalating rapidly. The concept is similar to a novelty cup from a baseball park, except much more eccentric and themed to the film it pairs with.

The latest example? The latest Mission: Impossible pairing itself with a bucket that requires a two-part cruciform key (a MacGuffin from the previous film) to unlock it. Others include a popcorn bucket modeled after a BabyBjorn for “Despicable Me 4” or one shaped as Wolverine’s head with a gaping mouth for “Deadpool & Wolverine.”

They come with a price tag between $25 and $65 because it’s all about getting as much money from each patron as possible. It won鈥檛 be long before movie theater trips cost as much as sporting events.

Now, Moviepass, a company that tried to simplify the movie ticket process by making it a monthly subscription, announced recently it is creating a fantasy football-type platform. This game will allow users to assume the role of an executive, predicting box office results, per-screen averages, review scores, and awards success for films. With tournaments and head-to-head matchups, it will operate like a legitimate fantasy sports league, in theory.

It鈥檚 bizarre, but when times are desperate, why not cheat off the most successful entertainment product in the country鈥攖he NFL. Multiple studies have found that fantasy football has led to higher NFL viewership. It led to more people watching the sport, and how much of the sport they consume per week, typically watching more than just their favorite team.

For reference, the NFL averages 9.2 million viewers per game. The NBA is second with 711,000 per game, while MLB ranks third with 398,000 average viewers.

We鈥檒l see if these prove to be anything more than short-term gimmicks, but at least AMC theaters announced it has simply decided to reduce prices by 50% for certain weekdays (starting with Wednesday). The idea is to increase revenue during weekdays to avoid being so weekend-dependent.

Lowering prices is only what everyone has been asking for.

Here鈥檚 what鈥檚 new this weekend and what to watch.

What & How to Watch

On Peacock: Poker Face Season 2

Rian Johnson鈥檚 (鈥淜nives Out,鈥� 鈥淪tar Wars: The Last Jedi鈥�) stylish case-of-the-week caper is back for a second season. Filled with Natasha Lyonne鈥檚 smoky voice, wide-ranging guest spots, and its crackling moment-to-moment action, once our protagonist Charlie Cale appears on screen, Season 2 keeps up the momentum its previous season delivered.

A modern detective procedural with clear inspirations from 鈥淐olumbo鈥� and 鈥淢urder, She Wrote,鈥� episodes drop weekly as different cases come across Cale鈥檚 metaphorical desk. Previously nominated for four Emmys, winning one, 鈥淧oker Face鈥� currently sits on Rotten Tomatoes with a 100% score, two points higher than its debut season.

(And if you think everything on Rotten Tomatoes gets a ridiculously high score, 鈥淗urry Up Tomorrow,鈥� which hit theaters Friday, debuted with a 0% score.)

On Hulu: Welcome to Wrexham Season 4

Hollywood actors Rob McElhenney and Ryan Reynolds took over the third-oldest professional 蹿煤迟产辞濒 club in the world, Wales-based Wrexham AFC, in an attempt to turn its down-on-its-luck fortune around.聽

And success Wrexham AFC has found under the improbable duo. Over the documentary series鈥� first three seasons, audiences got a behind-the-scenes look at sports management and ownership as the club got promoted three times. Now, by the start of Season 4, Wrexham AFC has been introduced to a suite of new issues.

Wrexham’s competition has never been fiercer since being promoted to the EFL League One, and the cost to stay competitive begins to weigh heavily on owners Reynolds and McElhenney. It also doesn鈥檛 help that Wrexham AFC has to spar with Birmingham City and its owner, Tom Brady, by the season鈥檚 second episode.

And there鈥檚 no need to be a die-hard 蹿煤迟产辞濒 fan in order to get swept up in the drama of 鈥淲elcome to Wrexham.鈥�

On HBO Max: The Brutalist

For those not brave enough to take on 鈥淭he Brutalist鈥� and its maxamalist 216-minute runtime, now鈥檚 your chance with its streaming debut on HBO Max.

Adrien Brody became the fourteenth actor to win multiple lead acting Oscars for his performance as L谩szl贸 T贸th, a Hungarian-Jewish architect who immigrates to the U.S. to escape war-torn Europe in 1947.

It can be a challenging film, filled with choices and decisions that can mess with the audience鈥檚 heads, but it鈥檚, at times, unassailable in its mastery as a film. Nominated for 10 Academy Awards last year, this weekend could be the opportunity to watch what some have deemed the latest great American epic.

In theaters: Final Destination Bloodlines

The latest in this gorefest series of films would not normally be a recommendation here, but the movie opens with a sequence following a young couple dining at what鈥檚 dubbed the Skyview Restaurant. The eatery sits atop a tall, white tower with an exterior elevator that takes you all the way to the top, paired with a glass observation deck overlooking the city.

The movie doesn鈥檛 call it the Space Needle, but c鈥檓on, there鈥檚 no way it isn鈥檛. So, for those with the morbid curiosity of wondering what it would be like to be in the middle of a disaster atop Seattle鈥檚 shining monument, 鈥淔inal Destination Bloodlines鈥� scratches that itch.

As long as you understand 鈥淔inal Destination鈥� is a series of movies about people meant for death in increasingly gruesome and macabre ways, I can feel comfortable enough to mention it here.

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