成人X站

MYNORTHWEST HISTORY

With pandemic-themed cans, brewers tell history museums to ‘Hold my beer’

Apr 7, 2021, 8:30 AM | Updated: 9:22 am

pandemic, beer cans...

Bill McClure's collection of locally-produced pandemic-themed beer cans is headed for the Washington State Historical Society. (Bill McClure)

(Bill McClure)

Museums all over the United States have been collecting artifacts of the COVID-19 pandemic with an eye toward future exhibits looking back at this strange era. This has meant a lot of masks, of course, but also things like print-outs of test results and hand-made signs announcing impromptu restaurant closures.

A Tacoma man heard the call for artifacts made locally by the Washington State Historical Society. He鈥檚 now looking to donate a collection of items that are a little more colorful than the average PPE or hand-made sign.

And a lot more refreshing.

Bill McClure is an attorney with an undergrad history degree. He鈥檚 28, and grew up near Chicago. He attended law school here, and has lived in the Puget Sound area for less than a decade.

It was in 2020 when Bill McClure heard that the museum was looking for COVID-related artifacts. That鈥檚 when he started noticing images popping up on the Instagram accounts of the local breweries that he follows.

鈥淎nd those [images] were COVID-themed or pandemic-themed beer cans,鈥 McClure said. 鈥淭here’s a lot of breweries here in Tacoma, but broadly in the Puget Sound area and across the state, that run single batch or one-off beers. And what they started to do was pull on different themes of life adjusting during the global pandemic.鈥

Maybe it was that undergrad history degree kicking in, but McClure wanted more than just a pleasant and relaxing drink. He wondered about the context, and about the backstory, of the individual brews and of what appeared to be a significant regional and industry-wide trend.

鈥淚 thought that was really interesting, [and] thought it could be a unique addition to the collection for the Washington State Historical Society,鈥 McClure continued. 鈥淪o as a result, I started saving the cans. And over time, this just kind of amassed into much more than I expected it to be.鈥

Without an interest in local craft breweries or an Instagram account, it may have been easy for many people to miss this whole phenomenon, unlike those countless and repetitive 鈥渋n these uncertain times鈥 TV commercials.

McClure, who enjoys a good IPA, says a lot of the small batches have whimsical names and unique label designs that play off pandemic fatigue and other realities of the past year or so, including 鈥淲hat Day is It?鈥 from in Tumwater, or 鈥淚ndoor Survival鈥 from in White Salmon, Klickitat County. A number of special brews also raised money for charitable causes, such as 鈥淟ook for the Helpers鈥 and 鈥淎ll Together.鈥

One of Bill McClure鈥檚 favorites of the pandemic era is made by 聽in Tacoma. The label says 鈥淐hecklist IPA.鈥

鈥淚t has keys, wallet, which would be your normal checklist for leaving the house,鈥 McClure said. 鈥淏ut in addition, it’s got a mask. It’s got hand sanitizer. It’s got gloves. It’s got a ruler, which presumably is a social distancing reminder.鈥

鈥淚 thought that was interesting, because we all kind of have a checklist when we leave the house,鈥 McClure continued. 鈥淲e check our pockets, and now, at least at this time, you’ve got to have the mask to leave the house, or you gotta turn the car around and go get it.鈥

That kind of interpretation and analysis is what transforms an otherwise ordinary object into a priceless artifact. The context and stories 鈥 or even just the observations of someone who used that object 鈥 are absolutely critical to future historians tasked with understanding each artifact, and with displaying items in a way that helps future museum visitors understand more than just the basics of a decorative beer can.

With this in mind, McClure is embarking on a volunteer research project to learn more about these breweries and their pandemic-themed beer cans. Over the next several months, he鈥檒l try to figure out how it is that so many different Washington breweries did similar things with their products and packaging. His ultimate goal is to write an article for COLUMBIA, the quarterly magazine of the Washington State Historical Society that depends on volunteer writers for most of its content.

In the meantime, 成人X站 Radio checked with Matthew Rhodes, head brewer at Narrows Brewery in Tacoma, home of 鈥淐hecklist IPA鈥 and about six other pandemic-themed beers that were produced during the past year.

Rhodes says that the idea for the special brews inside special cans was hatched early in the lockdown. And it was a team effort.

鈥淲e all kind of gathered as a crew, obviously social-distanced, and kind of brainstormed what we could do to kind of reconnect with our drinkers,鈥 Rhodes said. 鈥淎nd we came up with the idea to just reference COVID in a lighthearted way.鈥

It seems like the main idea was to show solidarity with their drinkers 鈥 to say, essentially, we鈥檙e all in the same boat. Like many alcohol producers, Narrows Brewing has done well during the pandemic with retail sales and with their taproom in Tacoma, and brewer Matt Rhodes told 成人X站 Radio that the response to the pandemic cans has been very positive.

鈥淏eer drinkers love the designs and love the beers,鈥 Rhodes said. 鈥淚t just kind of gave them something to look forward to, because we were putting them out every single week [for about two months]. We got into a into a rhythm where we were able to release the new COVID-reference can every single week, and give our drinkers something else to look forward to.鈥

It鈥檚 perhaps worth noting that there doesn鈥檛 seem to be a consensus on what the cans should be called, and Rhodes says 鈥渃ommemorative鈥 isn鈥檛 the right word. He鈥檚 sensitive about the death and suffering of the pandemic, and it doesn鈥檛 seem that Narrows Brewing or any of the brewers are cashing in on COVID with their decorative cans, which are, by any measure, done in good taste.

But, all those other judgments aside, do these pandemic cans 鈥 or whatever they鈥檙e called 鈥 belong in a museum, or are they better suited for the recycling bin?

Margaret Wetherbee is head of collections for the Washington State Historical Society, and has overseen over the past year (and which are still underway). About the pandemic cans, Wetherbee says, enthusiastically, 鈥淗old my beer!鈥

Or, maybe that should be: 鈥淲e鈥檒l hold that beer 鈥 for eternity.鈥

A beer can is 鈥渁n object that everyone can relate to,鈥 Wetherbee told 成人X站 Radio, and is a perfect addition to the museum鈥檚 collection for the stories it can tell, and for what it says about local culture, circa 2020-2021.

鈥淓verybody knows what a beer can is … little kids, 90-year olds,鈥 Wetherbee said. 鈥淓veryone knows what this is, and it’s something that was created specifically for this time that we’re living in.鈥

Wetherbee made it clear that she鈥檒l welcome the cans and labels if and when McClure offers to donate them. She says they鈥檒l help tell the story of the current pandemic far into the future, and they鈥檒l help make up for the fact that most museums have very little in the way of artifacts from the 1918-1919 influenza pandemic.

Rhodes of Narrows Brewing was pleased to hear that the cans his team created will find a home at the Washington State Historical Society.

鈥淚t鈥檚 extremely special,鈥 Rhodes said, when he learned what Wetherbee had told 成人X站 Radio. 鈥淚 didn鈥檛 think the cans and labels would make it into a museum.鈥

But what about the hand-crafted, small-batch hyper-local liquid inside each can in McClure鈥檚 collection?

鈥淲ell, when I get it initially, it’s full,鈥 McClure said. 鈥淸But] the collection is now empty cans. I made an executive decision [about] what was going to be important for history, and what would be important for me.鈥

Fortunately, Wetherbee says that鈥檚 for the best.

鈥淲e would prefer the cans to be empty,鈥 Wetherbee said, chuckling. 鈥淲e don’t like to preserve food historically.鈥

You can hear Feliks every Wednesday and Friday morning on Seattle鈥檚 Morning News, read more from him鈥here, and subscribe to The Resident Historian Podcast聽here. If you have a story idea, please email Feliks鈥here.

MyNorthwest History

Mount St.聽Helens...

成人X站 Newsradio staff

Landscape still bears the scars of Mount St. Helens eruption 45 years later

Sunday marks 45 years since Mount St. Helens erupted, killing 57 people and reshaping the landscape of southwest Washington, which still bears the scars of that devastating event.

4 days ago

The 鈥淥ld Faithful Avalanche Zone鈥 on Highway 2 over Stevens Pass, circa 1978. (Courtesy Rich Ma...

Ted Buehner

How 11 feet of snow led to America鈥檚 deadliest avalanche near Stevens Pass in 1910

Discover how 11 feet of snow caused America's deadliest avalanche near Stevens Pass.

3 months ago

Image: This is a photo of the DC-7C airliner that took off from McChord Air Force Base on June 3, 1...

MyNorthwest Staff

Feliks Banel’s Flight 293 podcast ‘Unsolved Histories’ inspires Congress to take action

Feliks Banel's "What Happened to Flight 293" podcast has inspired the creation of bipartisan bills in the U.S. House and Senate.

4 months ago

Martin Luther King Jr. Day...

Terry Tang, The Associated Press

The long struggle to establish Martin Luther King Jr. Day

On the third Monday of January, federal, state and local governments recognize Martin Luther King Jr. Day.

4 months ago

Image: Customers lined up outside the Skakey's in Renton on Friday, Jan. 17, 2025. They were lookin...

Steve Coogan

Lines bust out the door as last Western Washington Shakey’s is set to close

The last Shakey's Pizza Parlor in Western Washington announced this week it will permanently close Monday.

4 months ago

Image: The exterior of the original Burgermaster in Seattle can be seen from the parking lot on Tue...

Steve Coogan

Burgermaster to close its original location in Seattle after 73 years

Burgermaster announced Wednesday it will close its original location in Seattle's University District at the end of February.

4 months ago

With pandemic-themed cans, brewers tell history museums to ‘Hold my beer’