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A new ad campaign is designed to entice locals back to downtown Seattle post-pandemic.

Downtown Seattle’s return has ‘turned a corner’ over the last few months

The Downtown Seattle Association (DSA) is behind the promotional effort. As the region starts to recover from the COVID-19 pandemic, the campaign highlights downtown attractions and special summer activities, as well as the unique activities and views found in Seattle.

While a number of businesses closed their doors during the pandemic, more than 200 new businesses have opened downtown since the pandemic began.

The Seatown ads will run on social media, digital radio, TV, transit, billboards, and during the Tokyo Olympics on KING 5. Local hip-hop artist Gifted Gab narratives the radio and TV spots. There’s also a new website for the campaign with information about DSA, partner events, and deals downtown all summer long.

“Love, Seatown” is just one component of a strategy by the DA to drive downtown’s recovery. Other elements include cleaning of downtown, making sure it’s safe, welcoming, and activated with events and programs this summer.

After ‘grueling’ last year, Seattle to celebrate reopening with series of summer events

“With ‘Love, Seatown,’ we’re inviting people across our region to come back and experience what makes out center city so special: the postcard views, world-renowned arts and culture, and unmatched dining experiences,” said Jon Scholes, DSA president and CEO. “There’s a lot to rediscover, including 288 new businesses that have opened since January 2020.”

Seattle is also hosting to get people vaccinated, help local businesses, and provide information on what the city鈥檚 reopening process looks like. The first major event was held at Hing Hay Park in the International District on July 17 and 18, billed as 鈥渁 celebration of local food and culture.”