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Starbucks announced it will remove 13 beverages from its menu on March 4 as part of a broader effort to streamline operations and focus on its most popular offerings. The changes, first reported by , include the removal of hot and cold drinks, as well as several Frappuccino varieties.

“As part of our plan to get back to Starbucks, we鈥檙e simplifying our menu to focus on fewer, more popular items, executed with excellence,” Starbucks said in a statement. “This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company.”

The company cited low sales, complex preparation, and menu redundancy as key reasons for the cuts. On Monday, Starbucks announced it was laying off 1,100 corporate employees.

Related from Gee Scott: Starbucks layoffs could signal trouble brewing for the economy

Which menu items are being cut?

The following drinks will be discontinued:

• Iced Matcha Lemonade
• Espresso Frappuccino
• Caff猫 Vanilla Frappuccino
• White Chocolate Mocha Frappuccino
• Java Chip Frappuccino
• Chai Cr猫me Frappuccino
• Caramel Ribbon Crunch Cr猫me Frappuccino
• Double Chocolaty Chip Cr猫me Frappuccino
• Chocolate Cookie Crumble Cr猫me Frappuccino
• White Chocolate Cr猫me Frappuccino
• White Hot Chocolate
• Royal English Breakfast Latte
• Honey Almond Milk Flat White

This move is part of a larger strategy, with Starbucks aiming to reduce its U.S. menu by roughly 30% by the end of the fiscal year in September. Additional food and beverage items will be phased out in the coming months.

At the same time, Starbucks is introducing new drinks that it believes align with customer trends, including the recently launched Cortado. The company鈥檚 upcoming spring menu will feature returning lavender-flavored beverages, as well as new offerings like the Iced Cherry Chai and Jalape帽o Chicken Pocket.

 

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