You might get steamed over the ‘new’ Starbucks
Nov 1, 2024, 1:00 PM
Espresso coffee is being poured from an espresso machine into a glass coffee pot. (Photo by Nikos Pekiaridis/NurPhoto via Getty Images)
(Photo by Nikos Pekiaridis/NurPhoto via Getty Images)
If you like your coffee highly-customized, prepare for changes at your corner Starbucks.
The company is introducing 鈥渃ommonsense guardrails鈥� to its mobile app customizations, reports
鈥淚t鈥檚 a bit of a maze for customers to navigate, and we inadvertently encourage customizations that aren鈥檛 always practical,鈥� Starbucks CEO Brian Niccol explained. 鈥淭his not only complicates things for our customers but also adds unnecessary stress for our baristas. We need to streamline this process.鈥�
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Starbucks鈥� menu changes aren鈥檛 just affecting drinks; you will likely soon have fewer choices in the food area. Niccol said the effort is to focus on quality over variety.
A spokesperson for Starbucks told聽Fortune聽in a statement that the coffee chain was cutting down its menu to align with its core identity as a coffee company.
Niccol hasn’t mentioned a change in prices, which have been influencing coffee-drinkers to go elsewhere. He has said that there will no longer be added costs for different “milk” including almond and soy.
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Fortune reports the company鈥檚 stock shares fell less than 1% Thursday after it 聽with its fiscal fourth-quarter earnings. The company reported a 7% decline in global comparable same-store sales and a 6% sales decline in North America and the U.S. It鈥檚 the third straight quarter of declining sales for the company.
Niccol said he wants to enhance the Starbucks experience: 鈥淲e鈥檙e returning to what has always set us apart鈥攁 welcoming coffeehouse where people gather and enjoy the finest coffee, handcrafted by our skilled baristas. This is just one of many steps we鈥檙e taking to ensure every visit to Starbucks is a delightful one.鈥�
But some people say the prices aren’t so welcoming.
Just as we pass Halloween, it’s Christmas at Starbucks
Starting Thursday, November 7, Starbucks is set to usher in the holiday season with the return of its festive menu across stores nationwide, including the iconic Starbucks Reserve Roasteries in Seattle. The full details are still under wraps, Starbucks enthusiasts can get a glimpse of the new merchandise
Among other things, Starbucks is adding gemstone and red-studded cold cups.
Bill Kaczaraba is a content editor at MyNorthwest. You can read his stories here. Follow Bill on and email him here.听
