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Over 1,000 Starbucks baristas went on strike this week after the coffee giant implemented stricter dress code standards, angering slobbish employees who think they should get a say as they present their authentic selves to customers.

鈥淪tarbucks has lost its way. Instead of listening to baristas who make the Starbucks experience what it is, they are focused on all the wrong things, like implementing a restrictive new dress code,鈥� Paige Summers, a Starbucks shift supervisor, explained, according to the Associated Press. 鈥淐ustomers don鈥檛 care what color our clothes are when they鈥檙e waiting 30 minutes for a latte.鈥�

News flash: if your individuality looks like you slept in a dumpster behind the store, Starbucks doesn’t want you. Grow up or brew somewhere else. Maybe if they were more focused on their jobs and not what they wear, a latte wouldn’t take 30 minutes?

Starbucks is not there to express yourself; just make my Cortado!

Entitled latte artists want the freedom to wear ratty hoodies, holey jeans, and who knows what else behind the counter. And, of course, they’re turning this into some kind of union rights fight, arguing uniforms should be subject to collective bargaining. But a dress code shouldn’t be subject to the feelings of thousands of baristas any more than the menu should be. This shouldn’t be up to employees.

Starbucks employs nearly 400,000 people worldwide. The company is supposed to try to negotiate a dress code that pleases even a small fraction of them?

The dress code requires employees to wear a solid black shirt and khaki, black, or blue denim bottoms. It’s uncontroversial.

Maybe I鈥檓 old-fashioned, or simply have standards, but I expect professionalism, not a fashion show for brats who think that their personalities should shine through their sartorial choices at work. You don鈥檛 see Delta pilots bearing midriffs or neurosurgeons in flip-flops. Why? Because those jobs actually require competence, credibility, and a basic understanding of 鈥減ublic.鈥� If a barista can鈥檛 grasp that, that’s OK. They don’t have to work at Starbucks.

Brand image matters

Starbucks has been suffering through sluggish sales precisely because it leaned away from its core brand. This isn’t merely about green-haired baristas expressing themselves, of course. The menu expansion beyond what people want from Starbucks played a big role. But it’s all connected. Starbucks used to be a stronger brand, and this dress code helps take them back.

Let鈥檚 remember why dress codes exist in the first place. It鈥檚 not to turn someone into an HR drone; it鈥檚 to present a consistent brand image.

If this is truly the hill baristas want to die on鈥攄enying the tyranny of matching aprons!鈥攖hen I have a radical proposition: serve coffee at a different cafe with different standards and expectations. There are plenty of 鈥渋ndependent coffee shops鈥� out there where the owner will let you look like you just rolled out of bed.

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