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Dave Shapiro, groundbreaking music executive, dies in San Diego plane crash at 42

May 22, 2025, 9:09 PM

Music executive Dave Shapiro poses for a portrait on Dec. 3, 2024, in Nashville. (Stephanie Siau/So...

Music executive Dave Shapiro poses for a portrait on Dec. 3, 2024, in Nashville. (Stephanie Siau/Sound Talent Group via AP)
Credit: ASSOCIATED PRESS

(Stephanie Siau/Sound Talent Group via AP)

Dave Shapiro, a groundbreaking music executive in the heavy metal and hard rock scene, has died in a San Diego plane crash. He was 42.

Shapiro had a pilot鈥檚 license and was listed as the owner of the plane that crashed, according to the Federal Aviation Administration. The music agency Sound Talent Group confirmed Shapiro died in the Thursday morning crash along with two employees.

“We are devastated by the loss of our co-founder, colleagues and friends,鈥 the agency said in a statement.

Shapiro cofounded Sound Talent Group in 2018 with Tim Borror and Matt Andersen. The agency鈥檚 roster focuses on alternative bands across pop-punk, metalcore, post-hardcore and other popular hard rock subgenres. Clients have included Hanson, Pierce The Veil, Parkway Drive, Sum 41 and Vanessa Carlton.

Shapiro was a strong advocate for independent musicians and a co-founder of the National Independent Talent Organization. He was included in Billboard’s 2012 鈥30 Under 30鈥 list recognizing rising stars in entertainment. Industry veterans say Shapiro paved the way for the formation of other independent agencies and helped many alternative bands find audiences in the mainstream.

鈥淔inding something you love to do is only going to make you do a better job because you actually care. You鈥檙e not just showing up for the paycheck, it鈥檚 not a 9-to-5,鈥 he said in a music industry podcast in 2021. 鈥淭his is part of living your life if you really love it.鈥

Shapiro grew up in upstate New York in the 鈥渟traightedge hard-core鈥 scene, a subculture that promotes not using drugs and alcohol in reaction to mainstream punk.

In high school, he started a band with his friends and got signed with Victory Records right when they graduated. They toured for a few years, during which he made connections in the music industry that would help his foray into the business side.

Shapiro said he became instantly hooked on aviation after taking his first intro flight at age 22. He seemed to love music and flying with equal passion, at one point opening an office of his talent agency at a hangar in San Diego.

Flying 鈥渉elps me focus and helps me not be distracted by all the nonsense in the world, and whatever鈥檚 going on outside the plane kind of doesn鈥檛 matter in those moments,鈥 Shapiro said in a 2020 podcast interview.

Shapiro owned a flight school called Velocity Aviation and a record label, Velocity Records.

He offered flights in both San Diego and Homer, Alaska, where he and his wife, Julia Pawlik Shapiro, owned a home, according to his online posts.

Shapiro married his wife in 2016 in the small town of Talkeetna, Alaska. They picked up their wedding licenses, got on a plane and flew to a glacier inside Denali National Park, landing with skis strapped to the plane鈥檚 wheels.

鈥淲hen I met Dave, we became instantly bonded over the unconventional lifestyles we lead and our constant need for adventure,鈥 she wrote in a blog post.

In 2019, he posted on Instagram that he had obtained his airline transport pilot rating, the highest level of certification issued by the U.S.

鈥淎lthough I have a career and don鈥檛 plan to change that I always want to learn more and be a better pilot,’ he wrote. He was also an adrenaline junkie who enjoyed base-jumping.

Tributes poured in Thursday from musicians and others in the industry who called him warm, genuine and someone who helped little-known bands put their names on the map.

鈥淗e would listen to any band you put in front of him to give them a chance,鈥 said Dayna Ghiraldi-Travers, founder of public relations agency Big Picture Media, who worked with Shapiro for over 15 years.

Nate Blasdell, former lead guitarist for the band I Set My Friends on Fire, said he was 鈥渁bsolutely heartbroken.”

鈥淒ave was the first booking agent I ever worked with and he was a major part of my music career in my late teen years,鈥 he said in a post on the social platform X. 鈥淗e was truly the best in the game and one of the most respected people in the industry.鈥

Sum 41 singer Deryck Whibley credits Shapiro to helping build the rock band back up during a 鈥渓ow point鈥 in their career.

鈥淗is opinion mattered so much to me,鈥 Whibley said. 鈥淗e was that guy I would go to for advice on things.鈥

During their last conversation, Shapiro had flown out in his new plane to see Sum 41’s induction into the Canadian Music Hall of Fame in March. He promised Whibley to be back.

鈥淢e and my wife, we鈥檙e going to fly to you,” Whibley said Shapiro said to him. 鈥淲e鈥檙e going to pick you up and we鈥檙e going to go somewhere crazy for lunch.鈥

___

Associated Press writer Maria Sherman contributed to this report.

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